Samsung
Designing the 2023 Digital TV campaign for Samsungs Nordic market
January 2023 - May 2023
Project Description
In my role as a Designer at BBDO Nordics, I have had the privilege of working with the world's leading TV company, Samsung, to deliver over 2200 assets for their 2023 digital TV campaign in the Nordic market. My responsibility included a wide range of digital assets such as product image carousels, product detail pages, brand pages, and landing pages that would engage customers and boost sales for retailers. The campaign is now live at several nordic retailers.
Take a look at the results yourself here.
My Role
UI/UX Design
Graphic Design
Uphold and manage the design system
Facilitate & present design solutions for stakeholder in weekly meetings
Design System
Creating a design system for the Samsung project was crucial in achieving our objectives. It ensured consistency which improved the user experience, and made the design process more efficient. As a designer, I am committed to creating designs that are not only aesthetically pleasing but also effective and user-friendly, and a design system is an essential tool in achieving that.
Product detail page
The product detail page is a crucial touchpoint in the customer journey, and it is essential to get it right to ensure a positive user experience.
To ensure that the product detail page was successful we incorporated a clear hierarchy of information to guide the user’s eye, incorporating clear CTAs, and testing with users to gather feedback.
Landing page
The resulting Samsung landing page is a user-friendly and visually appealing page that effectively showcases Samsung products, enabling visitors to easily discover and learn about them. The landing page caters to the needs and preferences of the target audience, resulting in a more effective and engaging user experience.
Image Carousel
The objective of the Samsung TV image carousel was to showcase the USPs and product information in a clean and visually appealing way. This involved integrating product features such as screen resolution, HDR technology, and smart TV capabilities into the design, while also highlighting Samsung's brand values of innovation, quality, and reliability.
To achieve this objective, we utilized a variety of visual elements such as iconography, typography, and color schemes. These elements were carefully selected to ensure consistency with Samsung's brand guidelines and to create a cohesive design that is easy to navigate and visually pleasing.
Psst, take a peak here to see how it looks live! 😎
Takeaways & reflections
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The project was very rewarding and insightful on how to create an effective and engaging user experience that effectively communicates a premium brand's value proposition.
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Furthermore I learned the value of having a design system in order to create consistent and efficient designs. By providing a set of predefined components and guidelines, we were able to create designs that align with an organization's brand identity and meet the needs of its users.